Visual Dhikr

...and He loves beauty

- Prophet Muhammad


Visual Dhikr® is a brand concept that introduces unique products for the modern global spiritual Muslim. Dhikr means to remember or reflect upon God and His creation. Visual Dhikr therefore is reference to all that which we can see, touch and hear that moves us towards dhikr. Visual Dhikr® launched with fine art, art prints, t-shirts, hoodies, tote-bags, scarves/hijabs and home decor products selling worldwide. With more products being developed, the Visual Dhikr™ brand seeks to deliver a new class of products that help enhance our spiritual journeys.

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Ruh is an award-winning British artist, Arabic calligrapher and designer born in London. From a fine art background, Ruh studied at Central St. Martins College of Art & Design and is trained in traditional Arabic calligraphy from master calligraphers in Egypt. He founded Visual Dhikr™ in 2003 with the aim of introducing contemporary Islamic spiritual art, design, decor and fashion. In late 2016, Ruh introduced a unique range of prayer mats with a patent-pending signature arch-shape design . He exhibits his artwork internationally and is the founder and creative director of a brand agency in London and Dubai.